Edwin Gonzalez

Edwin Gonzalez

New Identity for the Recording Academy

The logo for the Recording Academy is one that has always had intense recognizability. As with any rebrand, one of the first questions in the creative process is does the logo need to be updated? In a case like this, it feels…

Top 5 Sandwiches in Philly

graphic design studio branding creativity

After living in Philadelphia for almost two years, I have come to realize that this city, just a mere two hour Amtrak ride from Manhattan, has an incredible food scene. One might think that all the city has to offer are…

New Identity for Chobani

Chobani, the brand of Green Yogurt that has been around since 2007, has become recognizable as one of the best selling brands of yogurt in the U.S.. Fast-forward to now, it is seeing it’s first major brand overhaul, led by…

Maintaining your Mac

I’ve come across my share of articles and tips on how to properly maintain OS X. The most alarming of them is how many people recommend apps like CleanMyMac and MacBooster. These “boost the speed of your computer” apps (on…

Top 7 Batman Stories

Recently, I attended New York Comic Con and it was one of the greatest experiences I’ve ever had. After being surrounded by so many creative professionals in the industry (especially those that have worked on Batman), I wanted to share…

Games For Designers

graphic design studio branding creativity

In my youth, I used be somewhat of video game fanatic. My best memories in gaming are sitting in my room with my Sega Genesis with my dad watching me play Sonic or Aladdin (he actually beat Aladdin in one…