Category Branding

New Identity for the Recording Academy

The logo for the Recording Academy is one that has always had intense recognizability. As with any rebrand, one of the first questions in the creative process is does the logo need to be updated? In a case like this, it feels…

New Identity for Chobani

Chobani, the brand of Green Yogurt that has been around since 2007, has become recognizable as one of the best selling brands of yogurt in the U.S.. Fast-forward to now, it is seeing it’s first major brand overhaul, led by…