Project Type
Graphic Design
Packaging
Branding
Contribution
Designer
Dressler Estate makes dry, wine-like ciders with all local apples in the heart of Chester County. Based in Downingtown, Pennsylvania, the cidery aims to bring the local taste of Chester County to the surrounding Philadelphia suburbs and beyond.
Overview
Elevating the elegance of a successful product
With the winemaker’s approach, Dressler Estate aims to bring a more sophisticated product to the market when compared to the competition. It’s important to communicate that elegant feeling through the label for both the name of the cider and cidery. Additionally, the dryness scale is critical for customers to understand at a glance.
Rain Watcher
Because of the personal story behind Rain Watcher, Dressler Estate wanted to take a new approach with this design that stood out but still retained the elegance and sophistication of their current line of ciders. Since the flavor profile and story of the cider are inspired by thunderstorms both figuratively and literally, a more hands-on approach was taken with watercolor paintings. Applying watercolor to paper tends to give a randomized result which, mixed with other colors, felt appropriate for this cider.
Outcomes
These labels serve not just the face of not just the product but the brand of Dressler Estate. Where labels were previously hand produced, I’ve provided the cidery with templates that allow for expanding their line, should new flavors are created. But in the case of a flavor similar to Rain Watcher, I will again work closely to create something more unique that stands out from the rest of their lineup.
These bottles can be found in neighborhood bars in the Philly area and surrounding suburbs.